Recently, I’ve been studying stand-up comedians. It’s fascinating to watch them perform the same joke in different venues. For one audience, the punchline causes an eruption of laughter and applause. For another, it completely flops.

Here’s the thing. The joke and delivery are the same. But the environments are different.

Maybe it’s not about you or your work. Maybe you’re simply in the wrong environment. Presenting to the wrong audience.

Part of the equation is creating great work. The other half is finding the right audience who understands your art, your humor, and your perspective. Make sure you’re standing on the right stage.