The Greatest Thing We Can Do With Our Lives.

Must is who we are, what we believe, and what we do when we are alone with our truest, most authentic self. It’s that which calls to us most deeply. It’s our convictions, our passions, our deepest held urges and desires- unavoidable, undeniable, and inexplicable. Unlike Should, Must doesn’t accept compromise.

Must is when we stop conforming to other people’s ideals and start connecting to our own- and this allows us to cultivate our full potential as individuals. To choose Must is to say yes to hard work and constant effort, to say yes to a journey without a road map or guarantees, and in so doing, to say yes to what Joseph Campbell called “the experience of being alive, so that our life experiences on the purely physical plane will have resonance within our innermost being and reality, so that we actually feel the rapture of being alive.”

Choosing Must is the greatest thing we can do with our lives.
— Elle Luna, The Crossroads of Should and Must

Celebrating five months of stepping fully into my "Must" and knowing wholeheartedly that this was one of the best decisions of my life.