Take a closer look at the words people use. Underneath them is a story.
Within this story, there is a good reason and a REAL reason.
If someone doesn’t want to attend an event you invite them to, a good reason may be, “I’m so sorry, but I already have plans on that day.” But the real reason is, “I don’t want to go, and I’d rather relax and watch football.”
If a personal trainer asks their client why they haven’t been logging their workouts recently, a good reason may be, “I’ve been traveling.” The real reason is, “I’ve been too lazy to prioritize my workouts, and I haven’t fit them into my schedule.”
Both reasons may be correct. But the real reason is the deep truth.
The ultimate goal is to build enough safety and trust so that people feel comfortable sharing their real reasons with you. This cuts to the core faster, leading to more authentic relationships and massive transformations.